Home > Predictive Analytics > Why Predictive Analytics Is A Game-Changer

Why Predictive Analytics Is A Game-Changer

In simple terms analytics means using quantitative methods to derive insights from data, and then drawing on those insights to shape business decisions and, ultimately, improve business performance. Thus predictive analytics is emerging as a game-changer. Instead of looking backward to analyze “what happened?” predictive analytics help executives answer “What’s next?” and “What should we do about it?”

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